Pam Vick

020 7099 4907
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Caspia is a marketing and business development consultancy specialising in B2B and online as well as offline marketing – we help companies big or small, in any sector, to profitably sell more of their products or services, to existing customers or to new ones. We also develop the marketing plans, tools and materials that they need to do this, both offline and online. So basically we help businesses plan their marketing strategy and then implement it.

We’re highly regarded, experts in digital transformation with experience across many sectors including Professional Services, Software, Recruitment, Finance, Technology (inc. FinTech), Travel, Manufacturing, Advertising/Media, Charities.

We deliver results in terms of a return on your investment and can provide references who will vouch for that including several clients in this group. We offer a free 1 hour consultation for any company introduced through this group, giving them an experienced, professional view on their current marketing.

Pam Vick is also an experienced non-executive director (NED) and Trustee. She has executive board and C-Suite experience with P&L responsibility including the UK arm of a $1.5b global advertising agency and €500m online recruitment European IPO success story. Pam was also European Marketing Director of a $9.5b leading travel brand. She’s been involved in the planning and implementation of significant, high profile, international brand building campaigns including world firsts, with IPO and M&A experience.

Pam is a “can do” implementer with significant crisis management and stakeholder engagement experience, well connected with international, cross-industry and cross-sector networks. She has contributed to advertising effectiveness textbooks and articles including IPA Advertising Effectiveness Awards.

Testimonials

I’ve had the pleasure of working with Pam Vick as a Non-Executive Director (NED) for Impress, where her exceptional marketing acumen and commercial nous has played a pivotal role in shaping our strategic direction, brand development and communication strategy. Her deep understanding of market trends and how they dovetail with marketing systems, tools and practises, combined with their attentive and collaborative leadership style showcased in her position as the Chair of our Business Development Committee, makes her an invaluable asset to our board. I highly recommend Pam for any organisation seeking a visionary NED, incredible marketeer and strategist.

Lexie Kirkconnell-Kawana, CEO, Impress, the independent regulator for the press

We commissioned Pam almost a year ago to work with the senior management team at Advantage Utilities to help us plan and implement our ambitious growth plans for the business. As a business development and marketing advisor she has helped us to transform our approach to business development and has delivered a demonstrable return on investment in the 8 months that these plans have been operational, even in light of challenging Covid-19 conditions. I would not hesitate to recommend her to any organisation looking for a Board Advisor, NED or consultant in terms of business development.

Peter Foster Non Executive Director and part-time CFO, Advantage Utilities

I’m recommending Pam for her great work as a Trustee and advisor to the British Ecological Society. Pam has really helped us gain deeper insights, new perspectives and identify future opportunities. We couldn’t have done that without her expert skills and knowledge. Pam joined the British Ecological Society’s Board of Trustees in November 2021 and has been a hugely valued part of the BES team since then. We’ve needed to diversify our income for some time and Pam’s extensive experience in commercial development and marketing has helped us transform how we work. She’s challenged our assumptions and ways of working whilst respecting the culture of the organisation and existing skills and experiences. Both other trustees and staff very much appreciate and value Pam’s wise insights and guidance as we work through change to create greater impact. Pam is also a joy to work with and has a great sense of humour.

Hazel Norman, CEO, The British Ecological Society

Pam has operated to a great extent as an informal NED for me and the other board members of WOB UK for many years, since the very earliest days, and I consider her to be an invaluable sounding board. So it’s been fantastic to see her formal NED, Trustee and Board Advisory portfolio take off. She has been involved with WOB since the beginning, initially as a business development advisor and marketing specialist, and was instrumental in helping us to set up and grow our digital marketing programmes in particular. She also worked very closely with me on our PR and media outreach in the early days, helping us to get to the point where regular coverage on the BBC and in publications like the FT and Sunday Times became a reality not an aspiration. I know that Pam is keen to expand her NED portfolio in the next 12 months and I can wholeheartedly recommend her.

Fiona Hathorn Founder and CEO, Women on Boards UK

Pam is a hugely experienced marketing consultant who works with a range of clients from a central London solicitors practice to global property companies. Everything she does is based on sound research, great consumer insights and marketing plans that are rigorously tested and refined. She is also one of the most energetic people you could ever hope to work with

Jonathan Bannister Facilitator, Speaker, Strategist and Coach, Make Happy, FRSA

The brand, from being totally unknown, achieved European brand leadership in 8 months and became the most valuable asset of the business.

Giles Clarke, former CEO, StepStone ASA

Company: Caspia Consultancy Ltd

Telephone Number: 020 7099 4907 or 0771 007 0001

Email address: pamvick@caspiaconsultancy.co.uk

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